‘The path of least resistance leads to crooked rivers and crooked men.‘ — Henry David Thoreau
Like water, our attention flows in a frictionless world. Real-time updates on social media, constant push-notifications on our mobile phones, and so many entertaining contents devours our attention little by little.
Attention, like time, is really a limited resource, varying perhaps among individuals, but finite as a person. One app might fight for your attention from the other. If you place the Kindle icon next to your Facebook icon, I can bet the Facebook icon wins your touch nine out of ten.