An early-stage founder asked me over dinner, how we explore new paths and product ideas to accelerate growth at Sendbird. I’d like to share a program we introduced earlier this year at our company. We spun up a small tiger team to tackle a new idea. Operating like a small startup, this team was self-contained to a certain extent (e.g. PM, engineer, & designer), was given the autonomy to go talk to customers, pitch an idea of an offering, price things and sell if they needed to, and prototype a working model. An executive (in this case myself) was sponsoring the initiative, so that we can unblock resources and processes along the way.
Initially, the team booked an airbnb in Vancouver Canada, and lived & worked there together for a month. I also flew out to spend 2 weeks with the team (I had to come back earlier due to our quarterly board meeting) but for me it was one of the most productive times since Sendbird entered growth/later stage!
Below is a post I wrote in August 2019 within Y Combinator community (which luckily received 300+ upvotes 🙇♂️). Now that I get a pretty steady stream of inquiries about fundraising and accelerator/demo days, I thought it might be helpful to repost here in public format. Hope it brings hope to a few.
Hi S19 founders,
Now that the demo day has officially begun, I just want to share our experience at SendBird (W16), so that perhaps some of you guys can relate.
I’ll admit upfront: We were not the hot company of the demo day. No where near. We didn’t get the overly enthusiastic emails from investors piling up in our inbox.
I thought we were doing okay during the batch, but on the demo day, the ones that got the most amount of ‘likes’ and ‘quickest raises’ were not necessarily the ones we thought did the best during the batch. Some companies raised a lot of money almost on the day of the demo day, while most of us felt like we were punched in our stomach, grasping for air.