An early-stage founder asked me over dinner, how we explore new paths and product ideas to accelerate growth at Sendbird. I’d like to share a program we introduced earlier this year at our company. We spun up a small tiger team to tackle a new idea. Operating like a small startup, this team was self-contained to a certain extent (e.g. PM, engineer, & designer), was given the autonomy to go talk to customers, pitch an idea of an offering, price things and sell if they needed to, and prototype a working model. An executive (in this case myself) was sponsoring the initiative, so that we can unblock resources and processes along the way.
Initially, the team booked an airbnb in Vancouver Canada, and lived & worked there together for a month. I also flew out to spend 2 weeks with the team (I had to come back earlier due to our quarterly board meeting) but for me it was one of the most productive times since Sendbird entered growth/later stage!Continue reading “Mini-YC within a Growth Stage Startup”