Your User Base is Part of Your Product

It’s super important to keep your company lean until you hit product-market fit, but as Ben Silbermann mentions in his Startup School speech, the problem may not be your product itself, but a community problem.

It’s important to keep in mind that sometimes, your user base is part of your product. It takes certain amount of users to actually reach MVP.

Questions like…

  • How many users does it take to get the ecosystem going?
  • How many avg. # of friends/followers do you need to get the product run on its own?
  • How many avg. comments per post do you need to get the engagement up
  • … and so forth

There’s no one magic number for these kinds of questions, but obviously there will be a key threshold for almost all products that need some sort of networking effect to kick-in based on their product’s DNA.

We (Smile Family) got into Techstars S14

A very short description, but we are part of Techstars.

Also got featured on Financial Times in London, by chance.

Now we just need to deliver.