The Level 5 Ownership

Leaders are often called upon to resolve conflicts and problems. During this process, we all experience varying degrees of ownership from the people involved. The level of ownership significantly affects how we problem-solve with these individuals and the effectiveness of our efforts.

However, ownership is a concept that is often talked about but less understood. Below are five levels of ownership that will help leaders understand the differences.

Level 1: Lack of ownership

Response: “This is not my fault. I did what I was told to do.”

At this level, the person involved will actively distance themselves from the issue, fearing criticism or negative reflections on their performance review. The effort is focused on rationalizing their actions and explaining to others how they were not part of the problem.

The problem with this approach is that while the person may believe they are “safe” by doing this, it creates more doubt in others, especially among team members. It also results in a significant loss of social capital and reflects poorly on their character.

Level 2: Owning intent

Response: “My intent was good, so even if my actions weren’t ideal, I’m not responsible as it came from good intentions.”

This level is typically seen among young adults who have experienced social conflicts and have learned that they will be held accountable for problems. Conveying good intent is important to justify their positions and seemingly wrongdoings.

The problem is that even if the intent was good, if the actions do not align with the intent, people will ultimately remember the decisions and actions. Unless corrective actions are taken in the future, social capital will be lost at this level.

Level 3: Owning actions

Response: “My intent and actions were good, so even if the outcome isn’t good, I did my best, so I’m not responsible, as results were out of my hands.”

This level is commonly seen among working professionals where their managers hold them accountable for activities and “deliverables.” In business cultures that value hard work, focus on target dates, and celebrate launches, this may seem normal and harmless.

The problem is that even if the individual believes they did everything right, if they do not deliver on the outcomes, all recognitions of the actions taken can feel like patting each other on the back. The learning at this level is often limited to “we just have to try harder next time” or blaming the “environment” for missing the target.

Level 4: Owning outcomes

Response: “Although my intent and actions were good, the outcome wasn’t, therefore I am responsible.”

This level is sometimes seen among experienced professionals and seasoned leaders. They realize that owning actions is not enough and that they must ultimately deliver on their outcomes. They track the results as often as possible and course-correct their actions in real-time to change the trajectory of their results. They understand that unless they meet or exceed their outcomes, it is only a matter of time before they are held accountable or replaced.

The only minor issue at this level is that even if the individual succeeds, if their team still misses their goals, they are not winning as a whole.

Level 5: Owning collective outcomes

Response: “Although my intent, actions, and outcome I was personally responsible for were good, our team failed to deliver on the mission, so I ultimately feel responsible for our team. I believe there were ways I could have done things differently or even better to help our team succeed.”

This level is a rare quality even among seasoned leaders. They not only own their personal outcomes and the team they manage, but they expand their responsibility to their peers and the organization they are part of. They understand that unless their team and organization win, they are not truly winning. As a result, they mobilize their resources and efforts beyond their current roles and responsibilities to help elevate the people and teams around them.

At this level, the person takes ownership of not only their own actions and outcomes, but also the collective success of their team and organization. They are willing to go above and beyond to help their team and organization succeed and are not afraid to take on additional responsibility to make it happen.

What’s next?

Understanding these five levels of ownership will help leaders identify where they and their team members fall and make the necessary changes to improve. By moving up the levels of ownership, leaders will be able to take on more responsibility and drive better results for themselves, their teams, and their organizations.

Remember, owning the problem does not mean that you are solely responsible for fixing it. It means that you are willing to take on the challenge and do what it takes to find a solution, even if it means seeking help from others. Taking ownership allows you to be proactive in addressing issues, rather than reacting to them after the fact.

Leaders who embrace ownership create a culture of accountability and responsibility, leading to better outcomes and a more cohesive team. So the next time you face a problem, ask yourself: what level of ownership am I taking?

The Biggest Startup Ideas

As Sam mentioned in his essay “Hard Startups” & “Idea Generation” — picking a great idea that can become huge if it works is one of the most interesting seed a startup founder can plant early in their startup’s life cycle.

Instead of exploring the problem landscape myself, I decided to leverage the global knowledge of humankind by tapping into ChatGPT. Below are some of the “big” startup ideas that it generated. Initially it sounded realistic as many of our own largest customer base came from these industries, but as we dug further, some cool answers started popping up. Hope you enjoy them!

Prompt #1) What are some big startup ideas?

Starting a new business can be an exciting and rewarding experience, but it’s important to carefully consider your ideas and do thorough market research before jumping in. Here are a few potential startup ideas to consider:

  1. E-commerce platform: With the rise of online shopping, building an e-commerce platform could be a lucrative opportunity. You could sell a wide range of products or focus on a specific niche, such as sustainable fashion or home goods.
  2. On-demand services: With the popularity of apps like Uber and Instacart, there is a growing demand for on-demand services. Consider creating a platform that connects people with services they need in real time, such as cleaning, handyman services, or dog walking.
  3. Healthcare technology: The healthcare industry is ripe for disruption by tech startups. Consider developing a product or service that addresses a pain point in healthcare, such as improving patient communication or streamlining the billing process.
  4. Social media platform: With the proliferation of social media, there is always room for a new platform that offers a unique value proposition. Consider what your platform would offer that sets it apart from existing options.
  5. Sustainable energy: As climate change becomes an increasingly pressing issue, there is a growing demand for sustainable energy solutions. Consider developing a product or service that promotes renewable energy, such as solar panels or wind turbines.

Remember, these are just a few ideas to get you started. The most important thing is to find a problem that you are passionate about solving and conduct thorough market research to ensure there is demand for your solution.

Prompt #2) Any bigger ideas?

Here are a few more potential startup ideas that could potentially be considered “bigger” in terms of their scope and impact:

  1. Virtual reality: Virtual reality technology has the potential to revolutionize a wide range of industries, from entertainment to healthcare to education. Consider developing a product or service that leverages VR technology.
  2. Artificial intelligence: AI has the potential to transform many different industries, from finance to transportation to healthcare. Consider developing a product or service that utilizes AI in a unique and innovative way.
  3. Biotechnology: Biotechnology encompasses a wide range of fields, including genetic engineering, tissue engineering, and drug development. Consider developing a product or service that addresses a pressing problem in the biotech industry.
  4. Space exploration: With the increasing commercialization of space travel, there is a growing demand for innovative solutions to help humans explore and colonize other planets. Consider developing a product or service that contributes to this field.
  5. Education technology: With the shift to remote learning due to the COVID-19 pandemic, there is a growing demand for education technology solutions. Consider developing a product or service that enhances the learning experience or makes education more accessible.

As with any startup idea, it’s important to conduct thorough market research and ensure that there is demand for your product or service before launching.

Prompt #3) How about even bigger startup ideas?

Here are a few more potential startup ideas that could potentially be considered even “bigger” in terms of their scope and impact:

  1. Sustainable agriculture: With the growing global population and increasing concerns about the environmental impact of traditional agriculture, there is a need for sustainable agriculture solutions. Consider developing a product or service that promotes sustainable farming practices or helps small farmers increase their productivity.
  2. Clean energy: The world is facing a climate crisis, and transitioning to clean energy sources is crucial to addressing this challenge. Consider developing a product or service that promotes the use of clean energy, such as solar or wind power.
  3. Water treatment: Access to clean water is a fundamental human right, but many people around the world do not have access to clean water. Consider developing a product or service that helps communities access clean water or treats contaminated water.
  4. Human augmentation: Advances in technology are enabling the development of products and services that enhance human capabilities, such as exoskeletons or bionic limbs. Consider developing a product or service that helps people overcome physical limitations or perform tasks more efficiently.
  5. Global health: Poor health can have a devastating impact on individuals and communities, and addressing global health challenges requires innovative solutions. Consider developing a product or service that addresses a pressing global health problem, such as a vaccine for a deadly disease or a portable medical device for use in resource-poor settings.

As with any startup idea, it’s important to conduct thorough market research and ensure that there is demand for your product or service before launching.

Prompt #4) Okay, but even bigger ideas?

Here are a few more potential startup ideas that could potentially be considered “even bigger” in terms of their scope and impact:

  1. Space colonization: As humans look to expand beyond Earth, there is a need for solutions that will enable us to live and thrive in space. Consider developing a product or service that contributes to the field of space colonization, such as a habitat for living on other planets or a system for generating food and water in space.
  2. Quantum computing: Quantum computers have the potential to revolutionize a wide range of fields, from medicine to finance to materials science. Consider developing a product or service that leverages quantum computing technology.
  3. Human-machine interfaces: As technology becomes increasingly integrated into our lives, there is a need for interfaces that allow us to seamlessly interact with machines. Consider developing a product or service that enhances the way humans and machines interact, such as a brain-machine interface or a natural language processing system.
  4. Advanced robotics: As robots become more sophisticated and capable, there is a growing demand for solutions that leverage advanced robotics technology. Consider developing a product or service that utilizes robots to perform tasks or interact with humans in new ways.
  5. Augmented reality: Augmented reality technology has the potential to transform the way we interact with the world around us, from education to entertainment to marketing. Consider developing a product or service that leverages AR technology in a unique and innovative way.

As with any startup idea, it’s important to conduct thorough market research and ensure that there is demand for your product or service before launching.

Prompt #5) Okay, one more round of even bigger, perhaps the biggest startup ideas please.

Here are a few more potential startup ideas that could potentially be considered “even bigger” or potentially “the biggest” in terms of their scope and impact:

  1. Interstellar travel: As humans look to explore the universe beyond our own solar system, there is a need for solutions that will enable us to travel to other stars. Consider developing a product or service that contributes to the field of interstellar travel, such as a propulsion system for a spacecraft or a habitat for living on another planet.
  2. Time travel: While time travel is currently considered to be science fiction, there are some theoretical frameworks that suggest it may be possible. Consider developing a product or service that leverages these theories to develop a solution for traveling through time.
  3. Teleportation: Teleportation, like time travel, is currently considered to be science fiction. However, there are some theoretical frameworks that suggest it may be possible to teleport objects or even living beings. Consider developing a product or service that leverages these theories to develop a solution for teleportation.
  4. Terraforming: Terraforming is the process of transforming a hostile environment, such as the surface of a planet or moon, into a place where humans can live and thrive. Consider developing a product or service that contributes to the field of terraforming, such as a system for creating an atmosphere or a method for generating food and water.
  5. Interstellar communication: As humans explore the universe beyond our own solar system, there is a need for solutions that will enable us to communicate with other civilizations. Consider developing a product or service that contributes to the field of interstellar communication, such as a system for transmitting messages over vast distances or a method for decoding messages from other civilizations.

As with any startup idea, it’s important to conduct thorough market research and ensure that there is demand for your product or service before launching. While these ideas may be considered “big” or “even bigger,” it’s important to keep in mind that they are currently considered to be at the cutting edge of science and technology and may not be feasible with current technology.

Mini-YC within a Growth Stage Startup

An early-stage founder asked me over dinner, how we explore new paths and product ideas to accelerate growth at Sendbird. I’d like to share a program we introduced earlier this year at our company. We spun up a small tiger team to tackle a new idea. Operating like a small startup, this team was self-contained to a certain extent (e.g. PM, engineer, & designer), was given the autonomy to go talk to customers, pitch an idea of an offering, price things and sell if they needed to, and prototype a working model. An executive (in this case myself) was sponsoring the initiative, so that we can unblock resources and processes along the way.

Living and working together 24/7

Initially, the team booked an airbnb in Vancouver Canada, and lived & worked there together for a month. I also flew out to spend 2 weeks with the team (I had to come back earlier due to our quarterly board meeting) but for me it was one of the most productive times since Sendbird entered growth/later stage!

Continue reading “Mini-YC within a Growth Stage Startup”
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